Error in critical information (date, location, time, etc.).Learn from it! Sometimes the resent email performs better than the original in terms of opens and click-throughs. One thing is certain - press send enough times and you will make a mistake. Sometimes it’s a DOOZY, like misidentifying a donor, sending to the wrong list, or using inappropriate phrases as placeholder text (stupid headline here!). Sometimes the mistake is harmless, like a small typo. TERROR! These are just three of the frightening emotions that email marketers have experienced after sending a mass email with a mistake. Private Consulting for Communications Directors and Teams.Documenting Communications Decisions: What Goes Where.Creating a Short Annual Report Supporters Will Actually Read.Nonprofit Communications Director Mentoring Program.Nonprofit Communications Strategic Planning Card Deck.Click the books to shop at Amazon or this link for.The Nonprofit Communications Trends Report.First 100 Days of Your New Nonprofit Marketing Job.
